Position your app for success
Build Your Lean MVP

Tech startups succeed when they build the right pieces of their web & mobile apps at the right time for the right people. Accomplish this with your Lean MVP (minimum viable product), and position your startup for success!

Get Started Quickly With an MVP

Many entrepreneurs don't know how to get started. They plan and design for too long, and miss the opportunity to build what their customers really want.


One of the most difficult things to do with web & mobile apps is taking that first step because a lot of information needs to be organized and documented. As it turns out, the most effective thing to do when getting started is to throw out all the details! Focus on the one or two things that are most important, and set a goal for your vision. What's the most important problem we are solving with the app and for whom? Distilling a project down to those two things is a bit more difficult than it sounds because we love to imagine all the great things our app will do. But that's where our experience as an app developer really helps. As a vigilant partner, we’ll keep the short and long-term goals grounded, and get things moving quickly with your MVP.

Better Planning and Better Execution

Every development company has a similar process they use to build web & mobile apps, and you might even be tired of reading the same regurgitated stuff on other websites.

The other guy's process usually involves discussions up-front to “get everyone on the same page”, and a number of iterations with milestones to “make sure it’s right”. What other companies and developers don’t tell you is that this iterative approach doesn’t work when contracts dictate both scope and price together. In this type of environment, development companies are forced to make the contract work by cutting corners and distorting the original intent of poorly-written requirements where necessary. Of course there are plenty of good old-fashioned communication & management blunders too, and many developers even reduce management hours to pump up profit margins while technically meeting the scope requirements.

ENOUGH! This antiquated method for contract negotiation and management is garbage, so we refuse to do it.

Enter the flat fee approach.

Our contracts are based on a fixed time commitment instead of a fixed scope of work. This key difference allows our clients to enjoy a fixed price, while we are free to focus on discovering and building the components that will make web & mobile apps successful. There is an art to accomplishing this, and it involves a blend of marketing (graphic & information design), architecture (technical design), and requirements (business design). We define and prioritize features based on information from target customers, and it’s OK if things change over time. Features are evaluated and re-prioritized on a weekly basis as we build and play with the app. This arrangement is much more in-tune with the way companies develop their web and mobile apps internally, and it avoids the strain of the separate agendas outlined in the previous section.

We’re pretty good at identifying what’s important.

Through experience, we know that tech companies evolve at different paces, and the web or mobile apps they build cost a wide range of prices depending on complexities. However, we also know that all apps can start out the same way in the beginning. Every startup can produce a minimum viable product (MVP) that solves the most important problems for their most important customers. This allows us to use the same flat fee structure for all projects, further standardizing the process for new applications. To do this, we base the first version of a web or mobile app on a fixed number of days for planning, design, build, & launch. We’ve gotten pretty good at identifying what’s important, as well as what isn’t important for each startup. Working with a flat fee allows us to be very agile week-to-week, and we can eliminate excess overhead and frustration associated with the other guy’s contracts.


Launch Your App & Start Your Journey

There is a significant difference between just building an app, and building a company around an app.

Customer-driven development processes mean a good portion of time is spent on customer needs throughout, and launch preparation for real users near the end. Creating the right parts of your app and making sure they work well is terribly important for your startup. The MVP development process discourages over-engineering and the tendency to do it all right away, keeping efforts grounded in reality with customer validation. Our goal does not stop with fulfilling requirements in a contract, and we make sure the company we help you create doesn’t fall victim to the high failure rate. Our mission is to lay the foundation for your app's success and confirm that the app is viable.

The Principals at BOUNDLESS have been designing and developing software systems, user interfaces, and applications of all kinds in Phoenix, Arizona for over 20 years. All this experience makes a big difference when creating a web or mobile app for your startup. There are many subtle things to keep in mind that other companies and developers either overlook or honestly don't care about because it takes more time and effort. With BOUNDLESS, your app is designed and developed with an organic process and a high degree of communication because that is the only way it works. Whatever your goals for your mobile app or web app, we can handle the challenge.

Cross-Platform Technology is Better

At BOUNDLESS, we have experience with systems of all kinds, ranging from old-school embedded systems, through Windows desktop applications, to web & mobile apps.

All this experience allows us to sift through the various technology pros & cons, and make choices based on what we feel is the best for our clients. With startups in mind, we've chosen JavaScript, specifically NodeJS, ReactJS and React Native. Using cross-platform technologies is key for bootstrapping companies looking to manage development costs, but it also makes a lot of sense for anyone building from the ground up. Not only does building this way cost less, but it's faster and easier to make changes and iterate. The advantages we see with these technologies are pretty overwhelming.

Building Apps In Phoenix For Over a Decade

We've been helping entrepreneurs like you build great apps for a long time.

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At BOUNDLESS, my co-founder and I have over 35 years of collective experience building software. We’ve helped many startups clarify their ideas, find workable solutions, and build their apps. We would love to talk with you about your next great app and how we can help.

Good For You! You're one step closer to launching your next awesome app! We'll start things out with an email or a phone call.

Use Lean methods to plan and validate your app idea before you build it.

Over 50 pages of step-by-step instructions on how to develop your idea and validate your business plan before you spend time and money building your app.

I want to get started on my own